by Christian Brandstötter MMSc | Mar 27, 2018 | Blog, White Papers
White Paper Landing Pages make it possible to generate leads and systematically follow up with these prospects to turn them into paying customers. Read this article to find out which design you can use to maximize your conversion rate. 5. Most opt-in forms have 7...
by Christian Brandstötter MMSc | Mar 20, 2018 | Blog, White Papers
White Paper Landing Pages decide whether a White Paper will be read or not. In addition, you make it possible to collect contact data of the interested parties in order to follow up later by e-mail or telephone. How do they need to be designed to optimize the...
by Christian Brandstötter MMSc | Mar 13, 2018 | Blog, White Papers
How long should a white paper be? How do you find a good title for your white paper? In this sequel to my previous blog post, you will find answers to these and other questions. You’ll also learn why the white paper title is important for search engine...
by Christian Brandstötter MMSc | Mar 6, 2018 | Blog, White Papers
What is a white paper? Are there certain standards or best practices in the production and marketing of white papers? What structure should a white paper ideally have? With an analysis of 5400 white papers from the largest software and IT companies, I wanted to find...
