by Christian Brandstötter MMSc | Mar 6, 2018 | Blog, White Papers
What is a white paper? Are there certain standards or best practices in the production and marketing of white papers? What structure should a white paper ideally have? With an analysis of 5400 white papers from the largest software and IT companies, I wanted to find...
by Christian Brandstötter MMSc | Feb 27, 2018 | Blog, Case Studies
How can you create case studies that really create the desired prospects and new customers for you? What needs to be considered? In this article you will learn about important benchmarks and best practices. 5. There are 2 dominant page layouts in case studies....
by Christian Brandstötter MMSc | Feb 20, 2018 | Blog, Case Studies
As a part of my extensive text analysis project in 2017, I decided to conduct an analysis of more than 500 case studies by the world’s 100 biggest software and IT companies (according to PWC, 2016). The result is “The Big Study of Case Studies 2017”, which you can...
by Christian Brandstötter MMSc | Feb 14, 2018 | Blog, Initial Coin Offering/Blockchain
One of the most common questions I get when discussing with interested start-ups, clients and blockchain enthusiasts alike is the question What Is An ICO White Paper? An important part about specifying what an ICO White Paper is, is clarifying what it is not. Here is...
by Christian Brandstötter MMSc | Oct 23, 2017 | Blog
What area or skill are you best in? What can you do better than any other competitor in the marketplace? In which area of responsibility do you have valuable experience with which you could offer your customers and prospects great added value? The answers to these...